In 1994, Roel Vandebeek graduated from the MAD faculty (Media, Arts and Design) in Genk. Roel is an all-round designer who is active in various fields. He founded his own agency at the end of ’96 and has since worked for several national and international companies in a wide variety of sectors. His designs are well thought-out and timeless. They are original, exciting products with a touch of humour. In terms of projects, he also collaborates with architects on interior projects and public spaces.